Meet the Team

We are a diverse group of UX practitioners applying our unique skills to this wicked domain.

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UX RESEARCH LEAD

Amrita Sakhrani


Amrita is a UX designer with a background in Economics. She has previously worked in E-commerce customer experience.

PROJECT MANAGER

Diana Zhan Shum

Diana has a background in Cognitive Science. She has several years of experience working in the enterprise technology space as a UX Designer.

UX DESIGN & TECH LEAD

Katie Johnstone

Katie is a product designer and strategist with a background in marketing, analytics, and content design at nonprofits and startups. Her mantra is to produce joyful, meaningful designs.

UX RESEARCH & TECH LEAD

Marc Dubin

Marc is a UX researcher with a background in Computer Science and Psychology. He loves understanding how and why people interact with a product or service and making that experience efficient and enjoyable.

UX DESIGN LEAD

Missy Chen

Missy is a UX designer with a background in visual design and multimedia storytelling. She has a passion for creating highly usable products that are also beautiful and interactive.