Innovation starts with understanding human needs.

From January - July 2020 our team learned from 140+ aging adults, adult children, and experts across ages 30-93. We utilized various research methodologies to uncover unmet needs and pain points that would inform our design direction.

Landscape Research

We explored analogous domains and scientific literature, analyzed competitive solutions, and consulted with CMU game design and persuasive design experts to situate our work.


Existing monitoring solutions do not provide sufficient value to aging adults, and are therefore under-adopted.

Aging adults defy the common stereotype that they are technophobic or  technologically illiterate. Aging adults actually utilize mainstream technology to improve their lives in similar ways to younger demographics.

5 Collage Boards

By providing participants with a question prompt and a range of images to express their answer, we utilized the collage board to get at underlying emotions which were difficult to elicit in traditional interviews. Because we conducted these remotely, participants selected custom images online to better express their sentiments.


Adult children often juggle responsibilities between their parents, their own families, and their professional lives, resulting in overwhelm and stress.

When an aging adult experiences an acute health event, adult children feel an enormous sense of guilt and believe they could have done something to prevent it.

Synthesizing generative research

After conducting our initial phase of research we generated hundreds of quotes, ideas, and anecdotes from interviews. We synthesized them into a single affinity diagram using an adapted Holtzblatt method.



Emerging from this work, we are thrilled to reveal a radically new experience in family care.